Emma email provider statistics and deliverability context
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According to Live Direct Marketing's daily Tranco top-1M scan (September 24, 2026), Emma is the email service provider (ESP) for 718 domains — 0.11% of 637,420 SPF-publishing domains. Its strongest TLD is .com (46.9% of its domains). Detection: include: mechanisms in the SPF record.
Last updated from the 2026-09-24 DNS snapshot.
What Emma represents in this dataset
US SMB+mid-market newsletter platform (CM Group).
Directory category: Esp. The classification comes from include: mechanisms in the SPF record. It describes observed DNS infrastructure, not a commercial relationship and not the placement of any individual message.
What the 2026-09-24 snapshot shows about Emma
Across 21 distinct TLDs its top three are .com (46.9%), .org (26.6%), .edu (17.8%) — together 91.4% of the 718 domains, which makes the footprint narrow — three TLDs cover most of it, which is typical of a regional or single-market operator. The service most often observed on the same domains is Microsoft 365 (Mailbox, 351 domains, 48.9% of them), followed by Google Workspace (18.2%). Directly comparable by the same detection rule: Amazon SES, SendGrid (Twilio), Mailgun. Ranking between them reflects what is published in DNS, not delivery quality or volume sent. All figures come from a single daily DNS snapshot (2026-09-24); a domain appears here when its published records match the include: mechanisms in the SPF record rule, which is an infrastructure fact, not a commercial relationship.
Commonly used together with Emma
What else the same 718 domains use — cross-tabulated from the same daily snapshot (2026-09-24).
| Type | Service | Domains | Share of Emma users |
|---|---|---|---|
| Mailbox | Microsoft 365 | 351 | 48.9% |
| Mailbox | Google Workspace | 131 | 18.2% |
| Mailbox | Mimecast | 42 | 5.8% |
| Mailbox | Proofpoint | 41 | 5.7% |
| Mailbox | Unknown / Other | 35 | 4.9% |
| Mailbox | Barracuda | 34 | 4.7% |
| ESP | SendGrid (Twilio) | 105 | 14.6% |
| ESP | Salesforce | 103 | 14.3% |
| ESP | Amazon SES | 96 | 13.4% |
| ESP | Mailchimp | 61 | 8.5% |
TLD distribution (top 21 of 21)
Frequently asked questions
How many domains use Emma?
718 domains in the Tranco top-1M use Emma as their email service provider (ESP) as of September 24, 2026, according to Live Direct Marketing's daily DNS scan.
What is Emma's market share?
Emma holds 0.11% of SPF-publishing domains in the Tranco top-1M (snapshot of 2026-09-24). The number is recomputed every day.
What are the biggest alternatives to Emma?
The largest email service provider (ESP)s in the same category by Tranco top-1M share are: Amazon SES, SendGrid (Twilio), Mailgun, Zendesk, Mailchimp (as of 2026-09-24).
Largest email service provider (ESP)s in this category
Amazon SES (6.23%) · SendGrid (Twilio) (4.68%) · Mailgun (4.01%) · Zendesk (3.77%) · Mailchimp (3.61%) · Mandrill (3.26%) · HubSpot (3.18%) · Salesforce (2.57%) · Mailjet (Sinch) (2.14%) · Cloudflare Email Routing (1.96%)
Domain sample (top 100 by Tranco rank)
Showing 100 of 718 domains.