Smaily email provider statistics and deliverability context
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According to Live Direct Marketing's daily Tranco top-1M scan (September 16, 2026), Smaily is the email service provider (ESP) for 208 domains — 0.03% of 634,905 SPF-publishing domains. Its strongest TLD is .ee (76.0% of its domains). Detection: include: mechanisms in the SPF record.
Last updated from the 2026-09-16 DNS snapshot.
What Smaily represents in this dataset
Estonian newsletter ESP (Tallinn).
Directory category: Esp. The classification comes from include: mechanisms in the SPF record. It describes observed DNS infrastructure, not a commercial relationship and not the placement of any individual message.
What the 2026-09-16 snapshot shows about Smaily
Across 12 distinct TLDs its top three are .ee (76.0%), .com (8.7%), .fi (3.8%) — together 88.5% of the 208 domains, which makes the footprint narrow — three TLDs cover most of it, which is typical of a regional or single-market operator. The service most often observed on the same domains is Microsoft 365 (Mailbox, 86 domains, 41.3% of them), followed by Zone (EE) (20.7%). Directly comparable by the same detection rule: Amazon SES, SendGrid (Twilio), Mailgun. Ranking between them reflects what is published in DNS, not delivery quality or volume sent. All figures come from a single daily DNS snapshot (2026-09-16); a domain appears here when its published records match the include: mechanisms in the SPF record rule, which is an infrastructure fact, not a commercial relationship.
Commonly used together with Smaily
What else the same 208 domains use — cross-tabulated from the same daily snapshot (2026-09-16).
| Type | Service | Domains | Share of Smaily users |
|---|---|---|---|
| Mailbox | Microsoft 365 | 86 | 41.3% |
| Mailbox | Zone (EE) | 43 | 20.7% |
| Mailbox | Google Workspace | 26 | 12.5% |
| Mailbox | Unknown / Other | 22 | 10.6% |
| Mailbox | Self-Hosted | 21 | 10.1% |
| Mailbox | Generic / unmatched (mail.*) | 2 | 1.0% |
| ESP | Mailchimp | 15 | 7.2% |
| ESP | Mailgun | 13 | 6.2% |
| ESP | Mandrill | 11 | 5.3% |
| ESP | Amazon SES | 9 | 4.3% |
TLD distribution (top 12 of 12)
Frequently asked questions
How many domains use Smaily?
208 domains in the Tranco top-1M use Smaily as their email service provider (ESP) as of September 16, 2026, according to Live Direct Marketing's daily DNS scan.
What is Smaily's market share?
Smaily holds 0.03% of SPF-publishing domains in the Tranco top-1M (snapshot of 2026-09-16). The number is recomputed every day.
What are the biggest alternatives to Smaily?
The largest email service provider (ESP)s in the same category by Tranco top-1M share are: Amazon SES, SendGrid (Twilio), Mailgun, Zendesk, Mailchimp (as of 2026-09-16).
Largest email service provider (ESP)s in this category
Amazon SES (6.19%) · SendGrid (Twilio) (4.64%) · Mailgun (4.01%) · Zendesk (3.76%) · Mailchimp (3.58%) · Mandrill (3.25%) · HubSpot (3.13%) · Salesforce (2.55%) · Mailjet (Sinch) (2.13%) · Cloudflare Email Routing (1.95%)
Domain sample (top 100 by Tranco rank)
Showing 100 of 208 domains.