Smaily email provider statistics and deliverability context
← Email Stats homeesp
According to Live Direct Marketing's daily Tranco top-1M scan (September 24, 2026), Smaily is the email service provider (ESP) for 210 domains — 0.03% of 637,420 SPF-publishing domains. Its strongest TLD is .ee (75.7% of its domains). Detection: include: mechanisms in the SPF record.
Last updated from the 2026-09-24 DNS snapshot.
What Smaily represents in this dataset
Estonian newsletter ESP (Tallinn).
Directory category: Esp. The classification comes from include: mechanisms in the SPF record. It describes observed DNS infrastructure, not a commercial relationship and not the placement of any individual message.
What the 2026-09-24 snapshot shows about Smaily
Across 12 distinct TLDs its top three are .ee (75.7%), .com (8.6%), .lv (3.8%) — together 88.1% of the 210 domains, which makes the footprint narrow — three TLDs cover most of it, which is typical of a regional or single-market operator. The service most often observed on the same domains is Microsoft 365 (Mailbox, 88 domains, 41.9% of them), followed by Zone (EE) (19.5%). Directly comparable by the same detection rule: Amazon SES, SendGrid (Twilio), Mailgun. Ranking between them reflects what is published in DNS, not delivery quality or volume sent. All figures come from a single daily DNS snapshot (2026-09-24); a domain appears here when its published records match the include: mechanisms in the SPF record rule, which is an infrastructure fact, not a commercial relationship.
Commonly used together with Smaily
What else the same 210 domains use — cross-tabulated from the same daily snapshot (2026-09-24).
| Type | Service | Domains | Share of Smaily users |
|---|---|---|---|
| Mailbox | Microsoft 365 | 88 | 41.9% |
| Mailbox | Zone (EE) | 41 | 19.5% |
| Mailbox | Google Workspace | 27 | 12.9% |
| Mailbox | Unknown / Other | 23 | 11.0% |
| Mailbox | Self-Hosted | 21 | 10.0% |
| Mailbox | Generic / unmatched (mail.*) | 2 | 1.0% |
| ESP | Mailchimp | 16 | 7.6% |
| ESP | Mailgun | 13 | 6.2% |
| ESP | Mandrill | 11 | 5.2% |
| ESP | SendGrid (Twilio) | 9 | 4.3% |
TLD distribution (top 12 of 12)
Frequently asked questions
How many domains use Smaily?
210 domains in the Tranco top-1M use Smaily as their email service provider (ESP) as of September 24, 2026, according to Live Direct Marketing's daily DNS scan.
What is Smaily's market share?
Smaily holds 0.03% of SPF-publishing domains in the Tranco top-1M (snapshot of 2026-09-24). The number is recomputed every day.
What are the biggest alternatives to Smaily?
The largest email service provider (ESP)s in the same category by Tranco top-1M share are: Amazon SES, SendGrid (Twilio), Mailgun, Zendesk, Mailchimp (as of 2026-09-24).
Largest email service provider (ESP)s in this category
Amazon SES (6.23%) · SendGrid (Twilio) (4.68%) · Mailgun (4.01%) · Zendesk (3.77%) · Mailchimp (3.61%) · Mandrill (3.26%) · HubSpot (3.18%) · Salesforce (2.57%) · Mailjet (Sinch) (2.14%) · Cloudflare Email Routing (1.96%)
Domain sample (top 100 by Tranco rank)
Showing 100 of 210 domains.