Generic / unmatched (mx*.*) email provider statistics and deliverability context

← Email Stats home

mailbox

According to Live Direct Marketing's daily Tranco top-1M scan (July 30, 2026), Generic / unmatched (mx*.*) is the mailbox provider for 17,003 domains — 2.55% of 667,152 domains with MX records. Over the last 30 days its share declined by 0.20 pp, and -6.42 pp year-over-year. Its strongest TLD is .com (30.0% of its domains). Detection: primary MX record (lowest preference).

Last updated from the 2026-07-30 DNS snapshot.

17,003domains
2.55%of domains with MX records
-0.20 ppshare, 30 days
365distinct TLDs
2026-07-30snapshot (updated daily)

What Generic / unmatched (mx*.*) represents in this dataset

Hosts named "mx*.<apex>" not matching a known operator. Likely self-hosted or niche provider.

Directory category: Generic. The classification comes from primary MX record (lowest preference). It describes observed DNS infrastructure, not a commercial relationship and not the placement of any individual message.

What the 2026-07-30 snapshot shows about Generic / unmatched (mx*.*)

Across 365 distinct TLDs its top three are .com (30.0%), .de (6.9%), .net (6.5%) — together 43.4% of the 17,003 domains, which makes the footprint moderately concentrated, with a recognisable home market. The service most often observed on the same domains is Amazon SES (ESP, 402 domains, 2.4% of them), followed by SendGrid (Twilio) (1.9%). Its share of domains with MX records moved -0.20 pp in 30 days, a change larger than list churn alone explains. Year-over-year the share is -6.42 pp, so the 30-day move is consistent with the longer trend. Directly comparable by the same detection rule: Self-Hosted, Google Workspace, Microsoft 365. Ranking between them reflects what is published in DNS, not delivery quality or volume sent. All figures come from a single daily DNS snapshot (2026-07-30); a domain appears here when its published records match the primary MX record (lowest preference) rule, which is an infrastructure fact, not a commercial relationship.

Commonly used together with Generic / unmatched (mx*.*)

What else the same 17,003 domains use — cross-tabulated from the same daily snapshot (2026-07-30).

TypeServiceDomainsShare of Generic / unmatched (mx*.*) users
ESPAmazon SES4022.4%
ESPSendGrid (Twilio)3291.9%
ESPMailchimp3151.9%
ESPMailgun2961.7%
ESPNetcore Cloud (Pepipost)2931.7%
ESPMailjet (Sinch)2551.5%
ESPMandrill2541.5%
ESPZendesk2311.4%
ESPBrevo (ex-Sendinblue)1831.1%
ESPUnisender (RU)1510.9%

TLD distribution (top 30 of 365)

com — 5,093 (30.0%)
de — 1,174 (6.9%)
net — 1,104 (6.5%)
ru — 1,061 (6.2%)
org — 548 (3.2%)
nl — 415 (2.4%)
it — 340 (2.0%)
pl — 335 (2.0%)
fr — 309 (1.8%)
cz — 254 (1.5%)
co.uk — 251 (1.5%)
com.br — 232 (1.4%)
eu — 211 (1.2%)
at — 205 (1.2%)
es — 203 (1.2%)
jp — 198 (1.2%)
cn — 193 (1.1%)
ch — 192 (1.1%)
dk — 190 (1.1%)
hu — 159 (0.9%)
se — 145 (0.9%)
ua — 143 (0.8%)
com.ua — 141 (0.8%)
ro — 120 (0.7%)
gr — 110 (0.6%)
info — 110 (0.6%)
sk — 98 (0.6%)
com.tr — 94 (0.6%)
io — 85 (0.5%)
com.au — 84 (0.5%)

Frequently asked questions

How many domains use Generic / unmatched (mx*.*)?

17,003 domains in the Tranco top-1M use Generic / unmatched (mx*.*) as their mailbox provider as of July 30, 2026, according to Live Direct Marketing's daily DNS scan.

What is Generic / unmatched (mx*.*)'s market share?

Generic / unmatched (mx*.*) holds 2.55% of domains with MX records in the Tranco top-1M (snapshot of 2026-07-30). The number is recomputed every day.

Is Generic / unmatched (mx*.*) growing or declining?

Generic / unmatched (mx*.*)'s share declined by 0.20 percentage points over the last 30 days (as of July 30, 2026).

What are the biggest alternatives to Generic / unmatched (mx*.*)?

The largest mailbox providers in the same category by Tranco top-1M share are: Self-Hosted, Google Workspace, Microsoft 365, Unknown / Other, Proofpoint (as of 2026-07-30).

Largest mailbox providers in this category

Self-Hosted (22.74%) · Google Workspace (21.79%) · Microsoft 365 (16.94%) · Unknown / Other (6.79%) · Proofpoint (1.93%) · Generic / unmatched (mail.*) (1.77%) · Yandex 360 (1.68%) · Cloudflare Email Routing (1.65%) · Mimecast (1.54%) · Hostinger (1.13%)

Mailbox providers portfolio → · Full daily report →

Your message may perform differently. Run an inbox placement test before sending through Generic / unmatched (mx*.*).
Test My Email

Domain sample (top 100 by Tranco rank)

Showing 100 of 17,003 domains.