Generic / unmatched (mx*.*) email provider statistics and deliverability context

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According to Live Direct Marketing's daily Tranco top-1M scan (September 22, 2026), Generic / unmatched (mx*.*) is the mailbox provider for 17,096 domains — 2.53% of 675,663 domains with MX records. Over the last 30 days its share declined by 0.04 pp, and -6.35 pp year-over-year. Its strongest TLD is .com (29.9% of its domains). Detection: primary MX record (lowest preference).

Last updated from the 2026-09-22 DNS snapshot.

17,096domains
2.53%of domains with MX records
-0.04 ppshare, 30 days
369distinct TLDs
2026-09-22snapshot (updated daily)

What Generic / unmatched (mx*.*) represents in this dataset

Hosts named "mx*.<apex>" not matching a known operator. Likely self-hosted or niche provider.

Directory category: Generic. The classification comes from primary MX record (lowest preference). It describes observed DNS infrastructure, not a commercial relationship and not the placement of any individual message.

What the 2026-09-22 snapshot shows about Generic / unmatched (mx*.*)

Across 369 distinct TLDs its top three are .com (29.9%), .de (7.2%), .net (6.4%) — together 43.5% of the 17,096 domains, which makes the footprint moderately concentrated, with a recognisable home market. The service most often observed on the same domains is Amazon SES (ESP, 392 domains, 2.3% of them), followed by SendGrid (Twilio) (1.9%). Its share of domains with MX records moved -0.04 pp in 30 days — inside the daily noise of list rotation. Year-over-year the share is -6.35 pp, so the 30-day move is consistent with the longer trend. Directly comparable by the same detection rule: Self-Hosted, Google Workspace, Microsoft 365. Ranking between them reflects what is published in DNS, not delivery quality or volume sent. All figures come from a single daily DNS snapshot (2026-09-22); a domain appears here when its published records match the primary MX record (lowest preference) rule, which is an infrastructure fact, not a commercial relationship.

Commonly used together with Generic / unmatched (mx*.*)

What else the same 17,096 domains use — cross-tabulated from the same daily snapshot (2026-09-22).

TypeServiceDomainsShare of Generic / unmatched (mx*.*) users
ESPAmazon SES3922.3%
ESPSendGrid (Twilio)3261.9%
ESPMailchimp3141.8%
ESPNetcore Cloud (Pepipost)3111.8%
ESPMailgun2971.7%
ESPMailjet (Sinch)2671.6%
ESPMandrill2521.5%
ESPZendesk2311.4%
ESPBrevo (ex-Sendinblue)1931.1%
ESPUnisender (RU)1480.9%

TLD distribution (top 30 of 369)

com — 5,113 (29.9%)
de — 1,230 (7.2%)
net — 1,091 (6.4%)
ru — 1,077 (6.3%)
org — 569 (3.3%)
nl — 429 (2.5%)
it — 337 (2.0%)
pl — 327 (1.9%)
fr — 309 (1.8%)
cz — 300 (1.8%)
co.uk — 255 (1.5%)
com.br — 236 (1.4%)
at — 221 (1.3%)
ch — 216 (1.3%)
es — 212 (1.2%)
eu — 209 (1.2%)
jp — 206 (1.2%)
dk — 192 (1.1%)
cn — 178 (1.0%)
hu — 155 (0.9%)
se — 145 (0.8%)
ro — 132 (0.8%)
sk — 109 (0.6%)
gr — 98 (0.6%)
info — 95 (0.6%)
com.au — 93 (0.5%)
io — 87 (0.5%)
com.tr — 84 (0.5%)
br — 82 (0.5%)
tz — 75 (0.4%)

Frequently asked questions

How many domains use Generic / unmatched (mx*.*)?

17,096 domains in the Tranco top-1M use Generic / unmatched (mx*.*) as their mailbox provider as of September 22, 2026, according to Live Direct Marketing's daily DNS scan.

What is Generic / unmatched (mx*.*)'s market share?

Generic / unmatched (mx*.*) holds 2.53% of domains with MX records in the Tranco top-1M (snapshot of 2026-09-22). The number is recomputed every day.

Is Generic / unmatched (mx*.*) growing or declining?

Generic / unmatched (mx*.*)'s share declined by 0.04 percentage points over the last 30 days (as of September 22, 2026).

What are the biggest alternatives to Generic / unmatched (mx*.*)?

The largest mailbox providers in the same category by Tranco top-1M share are: Self-Hosted, Google Workspace, Microsoft 365, Unknown / Other, Generic / unmatched (mail.*) (as of 2026-09-22).

Largest mailbox providers in this category

Self-Hosted (22.50%) · Google Workspace (21.59%) · Microsoft 365 (17.05%) · Unknown / Other (6.67%) · Generic / unmatched (mail.*) (1.95%) · Proofpoint (1.86%) · Cloudflare Email Routing (1.77%) · Yandex 360 (1.67%) · Mimecast (1.47%) · Hostinger (1.13%)

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Domain sample (top 100 by Tranco rank)

Showing 100 of 17,096 domains.