Rule email provider statistics and deliverability context
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According to Live Direct Marketing's daily Tranco top-1M scan (September 24, 2026), Rule is the email service provider (ESP) for 147 domains — 0.02% of 637,420 SPF-publishing domains. Its strongest TLD is .se (55.1% of its domains). Detection: include: mechanisms in the SPF record.
Last updated from the 2026-09-24 DNS snapshot.
What Rule represents in this dataset
Rule — Swedish marketing automation.
Directory category: Esp. The classification comes from include: mechanisms in the SPF record. It describes observed DNS infrastructure, not a commercial relationship and not the placement of any individual message.
What the 2026-09-24 snapshot shows about Rule
Across 12 distinct TLDs its top three are .se (55.1%), .com (23.8%), .de (7.5%) — together 86.4% of the 147 domains, which makes the footprint narrow — three TLDs cover most of it, which is typical of a regional or single-market operator. The service most often observed on the same domains is Microsoft 365 (Mailbox, 93 domains, 63.3% of them), followed by Google Workspace (21.1%). Directly comparable by the same detection rule: Amazon SES, SendGrid (Twilio), Mailgun. Ranking between them reflects what is published in DNS, not delivery quality or volume sent. All figures come from a single daily DNS snapshot (2026-09-24); a domain appears here when its published records match the include: mechanisms in the SPF record rule, which is an infrastructure fact, not a commercial relationship.
Commonly used together with Rule
What else the same 147 domains use — cross-tabulated from the same daily snapshot (2026-09-24).
| Type | Service | Domains | Share of Rule users |
|---|---|---|---|
| Mailbox | Microsoft 365 | 93 | 63.3% |
| Mailbox | Google Workspace | 31 | 21.1% |
| Mailbox | Unknown / Other | 9 | 6.1% |
| Mailbox | Generic / unmatched (mx*.*) | 4 | 2.7% |
| Mailbox | Hornetsecurity | 2 | 1.4% |
| Mailbox | Loopia (SE) | 2 | 1.4% |
| ESP | Amazon SES | 27 | 18.4% |
| ESP | Zendesk | 27 | 18.4% |
| ESP | Mandrill | 25 | 17.0% |
| ESP | SendGrid (Twilio) | 22 | 15.0% |
TLD distribution (top 12 of 12)
Frequently asked questions
How many domains use Rule?
147 domains in the Tranco top-1M use Rule as their email service provider (ESP) as of September 24, 2026, according to Live Direct Marketing's daily DNS scan.
What is Rule's market share?
Rule holds 0.02% of SPF-publishing domains in the Tranco top-1M (snapshot of 2026-09-24). The number is recomputed every day.
What are the biggest alternatives to Rule?
The largest email service provider (ESP)s in the same category by Tranco top-1M share are: Amazon SES, SendGrid (Twilio), Mailgun, Zendesk, Mailchimp (as of 2026-09-24).
Largest email service provider (ESP)s in this category
Amazon SES (6.23%) · SendGrid (Twilio) (4.68%) · Mailgun (4.01%) · Zendesk (3.77%) · Mailchimp (3.61%) · Mandrill (3.26%) · HubSpot (3.18%) · Salesforce (2.57%) · Mailjet (Sinch) (2.14%) · Cloudflare Email Routing (1.96%)
Domain sample (top 100 by Tranco rank)
Showing 100 of 147 domains.