Product6 min read

Spam scoring per provider

Gmail, Outlook, Yandex, Mail.ru weight triggers differently. We score your draft for each separately.

“Spam score: 6/10” is what most tools give you. It's an averaged number that doesn't map to reality, because providers weight triggers differently. A draft that hits Gmail Primary cleanly may trip SmartScreen; one that sails through Outlook might land in Mail.ru Spam.

What per-provider scoring means

For each of Gmail, Outlook (M365 + consumer), Yahoo, Mail.ru, Yandex, ProtonMail, Rambler, and the workspace variants of Gmail and Microsoft, we compute a separate score driven by that provider's known filter behaviour. You get a matrix: provider × score × specific reasons.

Why providers differ

  • Gmail weights engagement diversity and content freshness heavily; discounts synthetic engagement.
  • Microsoft SmartScreen runs stronger on content pattern-matching and URL reputation.
  • Yandex is ML-heavy on domain reputation and latency patterns.
  • Mail.ru enforces strict DKIM alignment and FBL participation; content triggers secondary.
  • ProtonMail has low visibility but strong content scoring and TLS preference.

What you see in the report

  • Per-provider score 0–100.
  • Per-provider top 3 reasons for the score.
  • Per-provider recommended fixes (ranked by impact on that provider).
  • Global fixes that help across providers.

Example

A draft with three links scores 82 on Gmail but 54 on Outlook — because SmartScreen weights link count harder. Fix one link and you lift Outlook to 76 without meaningfully affecting Gmail. The matrix lets you make that trade consciously.

Run per-provider scoring

Paste a draft and see the matrix. Free, no signup.

FAQ

Is per-provider scoring the same as placement testing?

No. Scoring is static analysis; placement testing is empirical. Scoring tells you what to change; placement confirms the change worked.

How often do the per-provider weightings update?

Quarterly, based on changes in observed filter behaviour from our placement-test corpus.

Can I get this via API?

Yes — the scoring matrix is in the /presend response.
Related reading

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