Emarsys (SAP) email service provider (ESP)
According to Live Direct Marketing's daily Tranco top-1M scan (September 12, 2026), Emarsys (SAP) is the email service provider (ESP) for 290 domains — 0.05% of 629,828 SPF-publishing domains. Detection method: include: mechanisms in the SPF record.
Key facts
- 290 domains in the Tranco top-1M use Emarsys (SAP) (0.05% of SPF-publishing domains).
- Snapshot date: 2026-09-12 — recomputed every day.
- Strongest TLD: .com (22.8% of its domains).
- Most co-used service: Microsoft 365.
- Directory category: email service provider.
Why Emarsys (SAP) appears in this category
Vienna-origin enterprise marketing platform, now SAP CX.
We classify it as a email service provider from include: mechanisms in the SPF record matching a maintained provider rule. This is infrastructure attribution from public DNS, not evidence of a direct contract or exclusive use.
Emarsys is an email service provider owned by SAP, offering marketing automation and campaign management to mid-market organisations across multiple regions. It operates as a hosted email platform where customers build and send campaigns through Emarsys's own infrastructure, with outbound mail authentication visible via SPF include mechanisms in recipients' DNS lookups.
Organisations sending mail through Emarsys appear in recipient mailboxes under Emarsys's IP reputation rather than their own direct sending IPs. For mailbox providers and filters, this means Emarsys represents a smaller, more distributed sender footprint than platforms like Google Workspace or Microsoft 365; its presence in domain records often signals a mid-market organisation running marketing automation alongside other systems.
Where Emarsys (SAP) sits in the Tranco ranking
| Tranco rank band | Domains | Share of its base |
|---|---|---|
| Top 1,000 | 0 | 0.0% |
| Top 10,000 | 6 | 2.1% |
| Top 100,000 | 52 | 17.9% |
| Top 1,000,000 | 232 | 80.0% |
| Unranked | 0 | 0.0% |
Top-level domain split
| TLD | Domains | Share | |
|---|---|---|---|
| .com | 66 | 22.8% | |
| .de | 52 | 17.9% | |
| .co.uk | 20 | 6.9% | |
| .at | 19 | 6.6% | |
| .ch | 11 | 3.8% | |
| .it | 9 | 3.1% | |
| .nl | 9 | 3.1% | |
| .com.au | 7 | 2.4% | |
| .be | 6 | 2.1% | |
| .net | 6 | 2.1% |
What Emarsys (SAP) users also use
Cross-tabulated from the same daily snapshot — the other email services seen on the same 290 domains.
| Type | Service | Domains | Share of Emarsys (SAP) users |
|---|---|---|---|
| Mailbox | Microsoft 365 | 161 | 55.5% |
| Mailbox | Google Workspace | 32 | 11.0% |
| Mailbox | Generic / unmatched (mx*.*) | 19 | 6.6% |
| Mailbox | Unknown / Other | 16 | 5.5% |
| Mailbox | Self-Hosted | 12 | 4.1% |
| Mailbox | Mimecast | 8 | 2.8% |
| ESP | emSMTP | 118 | 40.7% |
| ESP | Zendesk | 62 | 21.4% |
| ESP | Amazon SES | 53 | 18.3% |
| ESP | SendGrid (Twilio) | 32 | 11.0% |
SPF include mechanisms and shared sender reputation
Emarsys publishes SPF include statements that its customers add to their domain's DNS records to authorise Emarsys's mail servers for outbound campaigns. Because Emarsys is a multi-tenant platform, multiple customer domains share a smaller pool of sending IPs than a provider serving billions of users; this concentrates both positive and negative reputation signals on fewer addresses, making Emarsys's collective IP reputation more sensitive to individual customer sending behaviour than it would be on a truly massive infrastructure.
See the full Emarsys (SAP) data page (KPI cards, trend, sample domains) →
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Frequently asked questions
Why do I see Emarsys in SPF records alongside Microsoft 365?
Organisations often use Microsoft 365 for internal email and Emarsys for marketing campaigns, so both systems' SPF includes appear in a single domain record; this pattern reflects a mid-market organisation with segmented email tooling rather than a single unified provider.
How many domains use Emarsys (SAP)?
290 domains in the Tranco top-1M use Emarsys (SAP) as their email service provider (ESP) as of September 12, 2026 (0.05% of SPF-publishing domains), according to Live Direct Marketing's daily DNS scan.
Is Emarsys (SAP) common enough to affect email deliverability testing?
Emarsys (SAP) accounts for 0.05% of SPF-publishing domains in the top 1M. Whether you should seed a test mailbox there depends on how much of your audience it represents — the co-usage table above shows the services it appears alongside most.
Which countries or TLDs use Emarsys (SAP) most?
Emarsys (SAP)'s largest TLD is .com (22.8% of its domains); it appears across 51 TLDs in total.