Message Business (Sendethic) email service provider (ESP)

According to Live Direct Marketing's daily Tranco top-1M scan (July 12, 2026), Message Business (Sendethic) is the email service provider (ESP) for 136 domains — 0.02% of 617,244 SPF-publishing domains. Detection method: include: mechanisms in the SPF record.

Key facts

Message Business, operating as Sendethic, is a European email service provider that handles transactional and marketing mail for organisations requiring dedicated sending infrastructure. The service is concentrated in the French market and primarily serves small-to-mid-sized enterprises rather than multinational corporations.

For those receiving email: Message Business operates as a legitimate third-party mail sender, and filtering reputation is based on individual sender behaviour rather than ESP-wide reputation. For those using it: the service offers a regionally focused alternative to global ESPs, with particular reach to francophone audiences and reputation dynamics that differ from tier-one providers.

Where Message Business (Sendethic) sits in the Tranco ranking

Tranco rank bandDomainsShare of its base
Top 1,00000.0%
Top 10,00000.0%
Top 100,0001611.8%
Top 1,000,00011282.4%
Unranked85.9%

Top-level domain split

TLDDomainsShare
.fr6547.8%
.com5238.2%
.org96.6%
.eu32.2%
.net21.5%
.ch10.7%
.be10.7%
.info10.7%
.eco10.7%
.ai10.7%

What Message Business (Sendethic) users also use

Cross-tabulated from the same daily snapshot — the other email services seen on the same 136 domains.

TypeServiceDomainsShare of Message Business (Sendethic) users
MailboxMicrosoft 3655036.8%
MailboxGoogle Workspace2316.9%
MailboxUnknown / Other1611.8%
MailboxSelf-Hosted118.1%
MailboxGeneric / unmatched (mx*.*)107.4%
MailboxOVH Mail75.1%
ESPMailjet (Sinch)4432.4%
ESPBrevo (ex-Sendinblue)139.6%
ESPMandrill128.8%
ESPSendGrid (Twilio)128.8%

Long-tail reputation dynamics and monitoring

Message Business operates as a long-tail ESP whose reputation is not uniformly tracked by the largest mailbox providers' reputation networks. This asymmetry can be advantageous for small incumbent senders (less aggressive filtering), but also means organisations have limited access to aggregate reputation data and community intelligence. Senders relying on Sendethic should monitor their own sender reputation directly rather than assuming the ESP's general reputation reflects their mail quality.

See the full Message Business (Sendethic) data page (KPI cards, trend, sample domains) →

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Frequently asked questions

What is Message Business (Sendethic) and why does it appear in SPF records?

Message Business, trading as Sendethic, is a European email service provider serving small-to-mid-market organisations that need dedicated sending infrastructure separate from their primary mail system. Its presence in an SPF record indicates that organisation has delegated outbound email delivery to Sendethic's infrastructure.

How many domains use Message Business (Sendethic)?

136 domains in the Tranco top-1M use Message Business (Sendethic) as their email service provider (ESP) as of July 12, 2026 (0.02% of SPF-publishing domains), according to Live Direct Marketing's daily DNS scan.

Is Message Business (Sendethic) common enough to affect email deliverability testing?

Message Business (Sendethic) accounts for 0.02% of SPF-publishing domains in the top 1M. Whether you should seed a test mailbox there depends on how much of your audience it represents — the co-usage table above shows the services it appears alongside most.

Which countries or TLDs use Message Business (Sendethic) most?

Message Business (Sendethic)'s largest TLD is .fr (47.8% of its domains); it appears across 10 TLDs in total.

Other email service provider (ESP)s

Amazon SES (6.21%)SendGrid (Twilio) (4.75%)Mailgun (4.11%)Zendesk (3.87%)Mailchimp (3.69%)Mandrill (3.36%)HubSpot (3.18%)Salesforce (2.62%)Mailjet (Sinch) (2.13%)Cloudflare Email Routing (1.80%)