Paloma email service provider (ESP)
According to Live Direct Marketing's daily Tranco top-1M scan (September 24, 2026), Paloma is the email service provider (ESP) for 126 domains — 0.02% of 637,420 SPF-publishing domains. Detection method: include: mechanisms in the SPF record.
Key facts
- 126 domains in the Tranco top-1M use Paloma (0.02% of SPF-publishing domains).
- Snapshot date: 2026-09-24 — recomputed every day.
- Strongest TLD: .se (83.3% of its domains).
- Most co-used service: Microsoft 365.
- Directory category: email service provider.
Why Paloma appears in this category
Paloma — Swedish email marketing platform.
We classify it as a email service provider from include: mechanisms in the SPF record matching a maintained provider rule. This is infrastructure attribution from public DNS, not evidence of a direct contract or exclusive use.
Paloma is an email service provider primarily used by smaller and mid-market organisations, rather than the largest enterprise brands. It is most prevalent in the Swedish (.se) domain space, where it frequently appears in SPF configurations alongside Microsoft 365 in hybrid email environments.
For deliverability professionals and email infrastructure teams, Paloma's presence in the long tail of smaller sites means it is less often a priority concern in broad reputation monitoring compared to major ESPs; however, its concentration in Swedish-market mail flows means administrators will commonly encounter it in hybrid configurations, and understanding its role in a customer's mail stack is necessary when diagnosing delivery issues in that region.
Where Paloma sits in the Tranco ranking
| Tranco rank band | Domains | Share of its base |
|---|---|---|
| Top 1,000 | 0 | 0.0% |
| Top 10,000 | 0 | 0.0% |
| Top 100,000 | 14 | 11.1% |
| Top 1,000,000 | 112 | 88.9% |
| Unranked | 0 | 0.0% |
Top-level domain split
| TLD | Domains | Share | |
|---|---|---|---|
| .se | 105 | 83.3% | |
| .com | 13 | 10.3% | |
| .org | 3 | 2.4% | |
| .nu | 2 | 1.6% | |
| .no | 2 | 1.6% | |
| .sport | 1 | 0.8% |
What Paloma users also use
Cross-tabulated from the same daily snapshot — the other email services seen on the same 126 domains.
| Type | Service | Domains | Share of Paloma users |
|---|---|---|---|
| Mailbox | Microsoft 365 | 78 | 61.9% |
| Mailbox | Self-Hosted | 14 | 11.1% |
| Mailbox | Google Workspace | 13 | 10.3% |
| Mailbox | Unknown / Other | 9 | 7.1% |
| Mailbox | Generic / unmatched (mx*.*) | 4 | 3.2% |
| Mailbox | MailAnyone / VIPRE Email Security | 2 | 1.6% |
| ESP | Mailgun | 17 | 13.5% |
| ESP | APSIS | 13 | 10.3% |
| ESP | SendGrid (Twilio) | 12 | 9.5% |
| ESP | Mailjet (Sinch) | 8 | 6.3% |
SPF management in Microsoft 365 and Paloma combinations
When organisations deploy Paloma alongside Microsoft 365—a configuration common in Swedish markets—both services typically require SPF include mechanisms in the domain's DNS records. Administrators maintaining such hybrid setups should verify SPF authentication for both providers independently and ensure the combined record structure does not introduce validation issues.
See the full Paloma data page (KPI cards, trend, sample domains) →
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Frequently asked questions
Is Paloma a provider I should include in email deliverability testing?
Include Paloma in testing if your audience uses hybrid Microsoft 365 and Paloma setups, particularly in Swedish markets; otherwise it is typically lower priority than major ESPs.
How many domains use Paloma?
126 domains in the Tranco top-1M use Paloma as their email service provider (ESP) as of September 24, 2026 (0.02% of SPF-publishing domains), according to Live Direct Marketing's daily DNS scan.
Is Paloma common enough to affect email deliverability testing?
Paloma accounts for 0.02% of SPF-publishing domains in the top 1M. Whether you should seed a test mailbox there depends on how much of your audience it represents — the co-usage table above shows the services it appears alongside most.
Which countries or TLDs use Paloma most?
Paloma's largest TLD is .se (83.3% of its domains); it appears across 6 TLDs in total.