According to Live Direct Marketing's daily Tranco top-1M scan (July 12, 2026), Qualtrics is the SaaS sender for 1,085 domains — 0.18% of 617,244 SPF-publishing domains. Detection method: include: mechanisms in the SPF record.
Qualtrics is a SaaS platform for experience management that enables organisations to design, distribute, and analyse surveys and feedback campaigns. The company's infrastructure includes email sending capabilities, allowing domains to authorise Qualtrics as a third-party mail sender via SPF includes.
Qualtrics appears in the DNS records of a broad range of organisations, predominantly smaller and mid-market companies in the .com space. Its common co-occurrence with Microsoft 365—especially in organisations managing employee and customer feedback programmes—reflects typical adoption alongside productivity platforms. For senders and mail admins, Qualtrics' presence signals legitimate survey and feedback email, not marketing or transactional mail, though misconfiguration of SPF authorisations remains a frequent source of deliverability friction.
| Tranco rank band | Domains | Share of its base |
|---|---|---|
| Top 1,000 | 15 | 1.4% |
| Top 10,000 | 48 | 4.4% |
| Top 100,000 | 285 | 26.3% |
| Top 1,000,000 | 715 | 65.9% |
| Unranked | 22 | 2.0% |
| TLD | Domains | Share | |
|---|---|---|---|
| .com | 526 | 48.5% | |
| .edu | 152 | 14.0% | |
| .org | 120 | 11.1% | |
| .ca | 20 | 1.8% | |
| .co.uk | 20 | 1.8% | |
| .com.au | 18 | 1.7% | |
| .de | 17 | 1.6% | |
| .gov | 16 | 1.5% | |
| .net | 14 | 1.3% | |
| .au | 14 | 1.3% |
Cross-tabulated from the same daily snapshot — the other email services seen on the same 1,085 domains.
| Type | Service | Domains | Share of Qualtrics users |
|---|---|---|---|
| Mailbox | Microsoft 365 | 527 | 48.6% |
| Mailbox | Google Workspace | 140 | 12.9% |
| Mailbox | Proofpoint | 140 | 12.9% |
| Mailbox | Mimecast | 100 | 9.2% |
| Mailbox | Unknown / Other | 54 | 5.0% |
| Mailbox | Self-Hosted | 37 | 3.4% |
Qualtrics requires SPF authorisation via a published include string; omitting it causes authentication failure and mail rejection. However, simply adding the include is not enough—the domain's -all policy (hard-fail) must be correctly tuned to avoid blocking Qualtrics whilst rejecting spoofed mail. Pairing SPF with DMARC policy (p=reject for maximum protection) ensures that only properly aligned Qualtrics mail passes through, whilst also protecting the domain against abuse of its Qualtrics authorisation.
See the full Qualtrics data page (KPI cards, trend, sample domains) →
Yes, if your organisation uses Qualtrics for surveys or feedback campaigns. Verify that Qualtrics' SPF include is correctly configured in your domain records, and audit DMARC policy to ensure it does not inadvertently block Qualtrics mail. Feedback email typically has different unsubscribe and complaint rates than transactional or marketing mail, so monitor reputation impact separately.
1,085 domains in the Tranco top-1M use Qualtrics as their SaaS sender as of July 12, 2026 (0.18% of SPF-publishing domains), according to Live Direct Marketing's daily DNS scan.
Qualtrics accounts for 0.18% of SPF-publishing domains in the top 1M. Whether you should seed a test mailbox there depends on how much of your audience it represents — the co-usage table above shows the services it appears alongside most.
Qualtrics has been stable — its share moved -0.00 pp over the last 30 days (as of July 12, 2026).
Qualtrics's largest TLD is .com (48.5% of its domains); it appears across 75 TLDs in total.