According to Live Direct Marketing's daily Tranco top-1M scan (July 13, 2026), ServiceNow is the SaaS sender for 254 domains — 0.04% of 617,702 SPF-publishing domains. Detection method: include: mechanisms in the SPF record.
ServiceNow is a cloud platform operated by ServiceNow Inc. that enables organisations to automate business processes and service delivery. A core feature is its ability to send transactional and notification emails on behalf of customer organisations, integrating with their domain mail infrastructure.
In email deliverability terms, ServiceNow appears as an SPF include mechanism in domain authentication records. Its footprint skews towards smaller and mid-market organisations—particularly those in the .com namespace—rather than the largest global enterprises. It is frequently deployed alongside Microsoft 365, reflecting its popularity in Microsoft-centric IT environments.
| Tranco rank band | Domains | Share of its base |
|---|---|---|
| Top 1,000 | 0 | 0.0% |
| Top 10,000 | 10 | 3.9% |
| Top 100,000 | 56 | 22.0% |
| Top 1,000,000 | 180 | 70.9% |
| Unranked | 8 | 3.1% |
| TLD | Domains | Share | |
|---|---|---|---|
| .com | 120 | 47.2% | |
| .co.uk | 15 | 5.9% | |
| .com.au | 13 | 5.1% | |
| .org | 12 | 4.7% | |
| .gov | 11 | 4.3% | |
| .ca | 9 | 3.5% | |
| .edu | 9 | 3.5% | |
| .se | 7 | 2.8% | |
| .net | 4 | 1.6% | |
| .fi | 3 | 1.2% |
Cross-tabulated from the same daily snapshot — the other email services seen on the same 254 domains.
| Type | Service | Domains | Share of ServiceNow users |
|---|---|---|---|
| Mailbox | Microsoft 365 | 128 | 50.4% |
| Mailbox | Proofpoint | 32 | 12.6% |
| Mailbox | Mimecast | 27 | 10.6% |
| Mailbox | Google Workspace | 15 | 5.9% |
| Mailbox | Self-Hosted | 14 | 5.5% |
| Mailbox | Unknown / Other | 9 | 3.5% |
When an organisation uses ServiceNow to send email, it must authorise ServiceNow's mail servers in the domain's SPF record via an include mechanism. This delegates outbound mail authentication to ServiceNow's infrastructure. Unlike dedicated mail servers, this creates a shared reputation pool: the sending IP address space is used by many ServiceNow customers, so any one customer's mail behaviour (or spam complaints) can affect deliverability for others on the same infrastructure. Organisations should audit their ServiceNow mail configuration and monitor bounce rates and authentication failures to catch reputation issues early.
See the full ServiceNow data page (KPI cards, trend, sample domains) →
If your organisation sends mail via ServiceNow, yes—test that SPF, DKIM, and DMARC are correctly configured for ServiceNow's mail servers, and monitor bounce rates and spam folder placement to detect shared-infrastructure reputation problems. If you receive mail from ServiceNow senders, treat them like any other external mail system and remain alert to spoofing or misconfiguration.
254 domains in the Tranco top-1M use ServiceNow as their SaaS sender as of July 13, 2026 (0.04% of SPF-publishing domains), according to Live Direct Marketing's daily DNS scan.
ServiceNow accounts for 0.04% of SPF-publishing domains in the top 1M. Whether you should seed a test mailbox there depends on how much of your audience it represents — the co-usage table above shows the services it appears alongside most.
ServiceNow's largest TLD is .com (47.2% of its domains); it appears across 48 TLDs in total.